What are Men and Women Looking for in a Home?
A profile of the features and attributes of what property hunters are looking for is always of use for letting and estate agents. It enables us to monitor tastes and to market properties that become available more effectively than would otherwise be the case.
When we know precisely what is most attractive about a property to certain demographic and social groups it becomes much easier for us to point prospective buyers in the direction of an appropriate home.
New research from the estate agents and property consultants Strutt and Parker on the respective priorities of men and women should, then, be of some note to the property industry. Their Housing Future Survey is based on the answers of 2000 respondents, a mixture of registered buyers, sellers, tenants and lettings applicants from the last three years. There was a balanced split between men and women in the respondents.
The Survey revealed women prioritised factors such as access to better schools, public transport links, shops and amenities, and proximity of friends and family when moving home. Women were also motivated by broadband connectivity, a change of lifestyle and the prospect of a larger, more comfortable home.
The priorities revealed by the men surveyed were more focused on finances and included finding a smaller home in order to fund retirement plans, mobile coverage, changes to tax payments, and the political situation.
When asked about what services they would hope to see if they were to move to a managed apartment block or into the Private Rented Sector (PRS). Men focused on convenience and amenities such as porters, in-house cleaning services, refrigeration drop-off storage and banquet services. Women on the other hand pointed to services including disabled access and the opportunity to keep pets.
On what they would want in their dream home 14 per cent of the men replied they wanted a home cinema in place and 12 per cent named a wine cellar. Women, conversely, named appliances such as an AGA and a kitchen island amongst their preferred items.
Men also made mention of wanting to live close to a body of water for the purposes of outdoor pursuits like sailing or fishing. Gyms, tennis courts and pool tables were more popular with men too, as were, curiously, environmental factors like renewable energy, living walls, potable water on-site, and green roofs.
With regard to interior design both men and women replied their preference was for ‘traditional British’ designs, though men preferred schemes they described as grand or imposing, while women opted for quirky, creative, and calm ambiences.