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How to achieve the best price in the winter chill

How to achieve the best price in the winter chill

There’s nothing like Christmas twinkling on the horizon to galvanise house sales, but what can you do to help to seal the deal before the year is out? Follow our tips.

Make sure the price is right
The shortage of housing stock at this time of year means an overpriced property will stand out.

Be realistic. Andrew Oulsnam Director of Estate Agents Robert Oulsnam and Company, says: “People viewing as we come into winter are serious buyers, looking to
purchase quickly. However, they will still be discerning about price.” Do some research using Land Registry “sold prices” as a guide. “Give your agent an indication of the price band you are thinking of. This will open up the
property to other buyers on their books who were not looking in your original price band.”

Make the most of marketing
The internet can be a powerful friend, but also a brutal enemy when selling a house. “With the transparency provided by the property portals it is almost impossible to hide the promotional record of a property, giving interested parties historic data to use during negotiations.”

Killer marketing is crucial; think professional photographs, floor plans with measurements, and incisive details. Don’t be shy,. “Advertise that you are ‘end of chain’, or can move before Christmas.”

Presentation skills
Ensure that your property is presentable. Attend to flaking exterior paint, leaking windows and anything that gives the merest hint of damp. Make sure the house is well aired. “It is important, especially in the autumn months when windows are open less,”. “While you may not notice the smell of your three Labradors, buyers will.”

Also, sweep up leaves, you won’t see much of the garden if you don’t.

Make sure you have a mortgage
If you’re not prepared to rent, you need to have found a property to buy and have the finances in place to move. “To avoid delays make sure your credit file is in order; gather paperwork together, including payslips, bank statements and proof of deposit, and obtain proof of your mortgage funding,” says David Blake, a mortgage adviser at Which?. Remember to factor in costs such as stamp duty, mortgage fees, legal fees and removal costs.

Look at the feedback from viewings “If no response [from prospective buyers] is received, you can change price or  presentation,.” Don’t lock yourself into a long contract. Aim for a month, then reassess.
However, don’t let impatience get in the way of your sale. “Let the estate agent negotiate, they will have your best interests at heart to achieve a good selling price with the best buyer.”


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